Münich RE office walls

Project Overview


Overview

Graphic design of 4 office walls, 340 x 270 cm each one. The technique used was a custom halftone screen effect generated with a self-programmed software code to render images with special patterns.

Tools
  • Photoshop
  • Processing
Tasks
  • Visual design
  • Print design
Client
Münich Re

To express the four company values (passion, innovation, team working, flexibility) I chose to work on the human body using Eadweard Muybridge’s photo sequences, and processing them with a custom halftone screen effect.

To render each photo I superimposed three different semi-transparent layers, each layer with a dedicated colour and tile shape. The colours are the primary and secondary RGB @ 40% opacity, while the shapes have been designed ad hoc, inspired by the Münich-Re visual image.

The size of each tile is proportional to the luminosity of the pixel sampled from the original image. Some tiles are composed by more than one shape: in these cases there are topological variations together with size change.

I set up a 2 x 2 cm pattern grid to give the final image an interesting look from both small and long distance. Each graphic is composed by 100.000 to 200.000 different objects: I worked out a program in Processing which generates the whole graphic ready for print.